Establishing an online presence is crucial to the success of any business. Along with traditional marketing efforts, businesses can get an extra boost with a well-planned online campaign using a variety of tools, including Google AdWords. Companies and business owners are slowly catching up with the idea of using this marketing tool. And yet, however effective a business tool is, it is still crucial that it is used properly to achieve the desired results.
As with any other business tool, it is crucial to know how something works. In the case of AdWords, business owners and companies should know that the advertisements can show up online in two ways. First is at the Google search page. When you sign up for a pay per click campaign, your ads will show up after a specific set of words (which you provided) are typed in by someone using the search engine. Your ads can also crop up on websites that have subscribed to Google's AdSense program.
In the case of keywords, how do you make sure that the ones you target yield the best results? The pay per click management team you hire to help you may use a variety of techniques. In contextual targeting, your ads will show up in websites that more or less relate to the keywords you have given Google. In topic targeting, your ads will show up in specific websites that match the topic your keywords cover. Recently, Google released a new system which targets an audience based on their online habits. For example, if on average, a user frequently visits sites related to the topic of gadgets, they will likely see ads relating to that niche.
In terms of the optimal size for ads, 300 X 250 pixels is the best size to start with. Of course, you can easily bump up the size of the ad depending on your budget.
Contrary to the belief of some that taking a shotgun approach in terms of targeting audiences is ideal, a narrowed-down approach works much better. Adding a plus (+) sign between your choice of keywords can help yield better results in terms of accuracy. Finally, do not rely on a single specific ad. Try launching different versions of an ad to see which yields a better result. The right ad will yield not only increased conversions but will also get plus points from Google through reduced cost per click.
Traditional marketing still works but having a well-planned online campaign will give an extra boost to your business. There are numerous tools being used these days and one of them is the Google AdWords tool Dubai business owners are starting to understand and utilise.
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