If you think that marketing can be conducted with a one-size-fits-all approach, guess again. Although you may be receiving an influx of marketing tips, you must stop yourself from getting so caught up in the current that you forget why you were looking for good marketing tips in the first place: to reach your clientele. Because consumers are individual peoples with individual needs you must understand your target audience cater to their specific needs. Here's a look at four common marketing "sizes", and quality marketing tips for reaching them.
One-to-One Marketing -Does your business receive the bulk of its profits by doing business with a handful of high-paying clients? If so, the one-to-one marketing approach is best for you. In this case, your clients aren't interested in "socializing" with you via Facebook, and they certainly don't want to rely on blogs and content writing to receive information. At this level, your customers expect that you create and maintain strong relationships with them via one-on-one interactions. This could be as simple as a weekly phone call or business lunch to check in on their needs, to offering to take your client out for a round of golf or inviting them to share your box seats at the next game. In this way, relationships are nurtured so that you can continue to expect the business of your clients.
One-to-Many Marketing- Businesses who typically make smaller sales to a large number of clients will do best with the one-to-many marketing technique. This is the type of strategy that involves information and knowledge sharing through online social networking, blogging, etc. Because you have too many clients to forge deep relationships with, it is important that you are able to display your value to them on the internet. Relevant blog articles or status updates (or both) which provide helpful and practical information will demonstrate your know-how to your current clients, nurturing trust and value. Be sure to continuously update your customers on your latest services and offers in order to show them that you care about their needs while simultaneously promoting your business. You may also considering extending special deals or promotions to your clients as a reward for giving you their business.
B2C Marketing - Business-to-Consumer (or B2C) marketing is very similar to one-to-many marketing except that the objective here is not to nurture current clients, but to draw in new consumers. Again, blogging and social networking are a very effective way of doing this. In order to help prospects find your online presence, however, you must learn to think as they do. What types of questions might consumers have with regards to your industry, and what keywords might they use in their search for the types of services you have to offer? Providing content that becomes the "answers" to the questions of potential clients and utilizing keywords (in moderation) will increase the likelihood that your information will be higher up on search results, bringing new clients right to your online door.
B2B Marketing-The best of all marketing tips for business-to-business (B2B) marketing is to set up a LinkedIn account. LinkedIn is a networking site for business professionals. In fact, 75% of B2B purchasers are now on this site! The LinkedIn "Answers" section allows you to give informative answers and advice to askers in order to display your knowledge and attract other interested businesses to what you can offer, and your expertise can also be shown through status updates. Plus, LinkedIn is very Google friendly, meaning that your profile is likely to pop up quickly if someone is running a search for your business.
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